Privacy Policy – Farm & Acre Co.
Overview
This Privacy Policy describes how your personal information is collected, used, and shared when you visit or make a purchase from https://www.farmandacreco.com.au/ (the “Site”).
Farm & Acre Co. is committed to protecting your privacy and complying with the Privacy Act 1988 (Cth) and the Australian Privacy Principles (APPs).
Personal Information We Collect
When you visit the Site, we automatically collect certain information about your device, including:
-
Your web browser type
-
IP address
-
Time zone
-
Cookies installed on your device
As you browse the Site, we also collect information about:
-
The pages or products you view
-
Websites or search terms that referred you to our Site
-
How you interact with our Site
We refer to this automatically collected data as "Device Information".
We collect Device Information using:
-
Cookies – small data files placed on your device. Learn more at http://www.allaboutcookies.org.
-
Log files – track actions on the Site, including IP address, browser type, Internet service provider, referring/exit pages, and timestamps.
-
Web beacons, tags, and pixels – electronic files used to record browsing behaviour.
When you make a purchase or attempt to make a purchase, we collect:
-
Name
-
Billing address
-
Shipping address
-
Email address
-
Phone number
-
Payment details (processed securely by our payment providers – we do not store your full credit card details, only the last few digits for identification purposes)
We refer to this as "Order Information".
How We Use Your Personal Information
We use the information collected to:
-
Process and fulfil orders (including payment processing, shipping, and providing invoices/order confirmations)
-
Communicate with you about your order
-
Screen for potential risk or fraud
-
Improve and optimise our Site (e.g., analytics about browsing behaviour)
-
Provide marketing or promotional communications in line with your preferences
Device Information is also used to help us detect fraudulent transactions and to measure the effectiveness of our advertising campaigns.
Sharing Your Personal Information
We share your Personal Information with third parties to help us operate our business and provide our services:
-
Shopify – Our online store platform. Read their privacy policy here: https://www.shopify.com/legal/privacy
-
Google Analytics – To understand site usage. Read their privacy policy here: https://www.google.com/policies/privacy/. Opt out here: https://tools.google.com/dlpage/gaoptout
-
Meta/Facebook – For targeted advertising and marketing analytics in line with our Behavioural Advertising section below.
We may also disclose personal information where required by law, such as to comply with a court order, regulatory request, or legal process.
Behavioural Advertising
We use your Personal Information to deliver targeted advertising we believe may be relevant to you.
For information about how targeted advertising works, visit the Network Advertising Initiative’s educational page:
http://www.networkadvertising.org/understanding-online-advertising/how-does-it-work.
You can opt out of targeted advertising here:
Email & SMS Marketing
If you subscribe to our mailing list or make a purchase, we may send you email or SMS communications about our products, promotions, and updates.
-
You can unsubscribe from email communications by clicking the unsubscribe link in the email.
-
You can opt out of SMS messages by following the opt-out instructions provided in the message.
We do not sell your contact details to third parties.
Do Not Track
We do not alter our Site’s data collection practices when we see a “Do Not Track” signal from your browser.
Your Rights
Under the Australian Privacy Principles, you have the right to:
-
Access the personal information we hold about you
-
Request corrections to your personal information
-
Request that we delete your personal information (subject to legal obligations)
If you wish to exercise these rights, please contact us using the details below.
Data Retention
We keep your Order Information for our records unless and until you request us to delete it, except where retention is required by law.
Changes to This Policy
We may update this Privacy Policy from time to time to reflect changes in our practices, operational requirements, or legal obligations.
Contact Us
For more information about our privacy practices, or to report any concerns or complaints, please contact us via email using the contact form on our website.